Green Rubber? Timberland Insight

What if your business found a way to reuse one of its critical raw materials? What if your customers could bring you the products they'd bought from you before...and asked to buy another?  It presents new opportunities for production, supply chains and customer service. Think of it as "social networking" with new meaning. 

Walk the Talk?

Timberland’s Sustainability Officer Betsy Blaisdell will address our December 8th Sustainability Forum meeting. We look forward to learning from Betsy about this billion-dollar company’s inside perspectives on sustainability – not only as it relates to their consumers but to their operations as well. Meanwhile, here’s a report on the company’s new marketing efforts from MediaPost:
Timberland is launching what the company calls its "biggest and most environmentally focused marketing campaign yet."

The Stratham, N.H.-based retailer is launching the global campaign with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with materials like recycled rubber and recycled PET (one and a half plastic bottles are used in each pair of Earthkeepers boots), the Earthkeepers product is one of the company's leading and fastest-growing product collections.

In addition to promoting the line, the campaign -- which will run through the end of the year -- also seeks to inspire people to consider what actions they might take to be "heroes" for the outdoors themselves. The company is launching an online "Earthkeepers movement" in hopes of motivating consumers to make environmentally focused behavior changes.

Read more from Timberland’s news release.